InstaPlace Design Sprint
Helping instagramers find great places to take photos.
About
Role
InstaPlace is a new startup that wants to help people find the most Instagram-able locations to take photo in any city.
My role was to organize the design sprint, synthesizing research, design the solution, and to test the ideas with target audiences.
The Problem
InstaPlace wants to explore how they can help their users to find great places to take the photo
The Solution
Helping users Find great places to take photos near them based on their locations and allowing users to plan the day by choosing the date, time, and weather recommendation.
Research
The Insights From Synthesis
• Users want to be able to find places near them.
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• Users want to find places that match their expectations.
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• Users check instagram or other social media to explore and look for inspiration.
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• Some users plan ahead and are willing to go out of their way to take great photos.
User Map
Instagramers
Open the App
and start scanning for places.
Search for new locations or locate themselves.
Find the place and
take great photos.
Navigate to the location
or save for later.
App suggests great places to take photos
based on the locations.
Ideation
“Great innovation is built on existing ideas, repurposed with vision.”
Inspiration
Google map makes it easy for users quickly look for the places they need.
Yelp provides users with collections option where they can save places they like for later use.
TripAdvisor offers users exploration of the city
so they can find places and restaurants they are interested in.
Crazy 8’s
Once I had all my inspirations down and narrowed down on the flow I wanted to design for, I spent 8 minutes hashing out 8 different variations/ideas for home screens, after which I was able to decide which ones stood out the most.
User Storyboard
I created a quick storyboard explaining the steps and problems users might face when they are achieving their goals.
Final Design
Place Recommendation
& Map View
Users will be able to look for inspiration based on their locations and different type of places.
Save for later
Users can see the detail of places such as distance, address, pros, and cons. They can decide either navigate to the place or save it for later.
Plan Ahead & Weather Reminder
Users can plan out when they want to go and get a reminder if the weather isn’t perfect for the day to take photos.
Test and Validate
Testing Goals
• To see if users can find a place nearby and plan when to go.
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• To see if users know how to edit the planned day.
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• To see if users can bookmark the place they like for later use.
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Result
Users want to have a filter to focus on the type of places they are interested in seeing.
Users want to see the name of the places as well instead of just the distance.
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